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Instead, it will take place Thursday on the screens of Macs running the Snow Leopard release of Mac OS X: the launch of the new Mac App Store that Apple announced in October.

Developers, in turn, keep 70 percent of an apps sale price, with Apple handing all of the billing.

And the Cupertino, Calif., company has rejected or removed numerous iPhone, iPod touch and iPad applications for reasons that seem illogical, unfair or both.

He e-mailed that he submitted his companys Delicious Library media-cataloguing app about a week after Apple first announced the store and had to revise it three times before getting an approval around Dec.

Lemke, the Peine, Germany,-based author of the GraphicConverter program, also had to submit his application three times before winning an approval last week.

But he wound up having to remove the updating component entirely.

The third-party payment systems hes used before only take eight to nine percent.

On the other hand, Apple has a big name, and many customers will find it easy to focus on one place for their app searches.

His firm, Cambridge, Mass.,-based Rogue Amoeba, ships audio and video utilities that rely heavily on the private APIs forbidden by the Store.

For now, wed prefer to spend our time improving our apps, instead of neutering them for the App Store.

The Portland, Ore., developer e-mailed that were avoiding comment on the store until we see how everything shakes out.

Interestingly though, the Mac App Store does not have a Books category yet.

Obviously it is still early, we will see how things progress with the new Mac App Store.

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